Privacy Policy

Who This Policy Covers

This policy applies to:

• Anyone who visits the AMAR Home website at amarhome.com.bd
• Anyone who contacts us by phone, WhatsApp, or email
• Family members or guardians who inquire about treatment on behalf of a patient
• Individuals who fill out any form on this website
• Anyone who interacts with our social media pages linked from this website

This policy does not govern the clinical records of admitted patients. Those records are governed separately by medical confidentiality obligations under our DNC license and internal clinical protocols.

What Information We Collect and How

Information You Give Us Directly

When you contact AMAR Home through our website, by phone, by WhatsApp, or by email, you may provide:

• Your name
• Your phone number and email address
• Your relationship to the patient (family member, guardian, employer)
• Details about the patient’s addiction history and current situation
• The patient’s name, age, and medical background (if shared voluntarily)
• Questions about treatment, cost, admission, or any other topic

We collect this information only because you provided it. We do not require you to share more than is necessary to answer your question or process an inquiry.

Information Collected Automatically When You Visit Our Website

When you visit amarhome.com.bd, our website and third-party tools automatically collect certain technical information. This includes:

• Your IP address and approximate geographic location
• The browser and device you are using
• The pages you visit on our website and how long you spend on them
• How you arrived at our website (search engine, social media, direct link)
• Clicks and scroll behavior on our pages

This data is collected through:

• Google Analytics: We use Google Analytics to understand how visitors use our website. Google Analytics collects anonymized usage data and stores it on Google’s servers. Google’s own privacy policy governs how they handle this data. You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.
• Facebook Pixel: Our website may use Facebook Pixel to measure the performance of content on our Facebook page. This tool collects data about your activity on our site and associates it with your Facebook account if you are logged in. Facebook’s data policy governs this. You can manage your Facebook ad settings at facebook.com/ads/preferences.
• WordPress and Yoast SEO: Our website runs on WordPress with Yoast SEO. These platforms may collect basic technical data for functionality and performance purposes.
• Cookies: Our website uses cookies. A cookie is a small text file stored on your device. We use cookies to keep the website functioning properly and to support the analytics tools described above. You can disable cookies in your browser settings, though some parts of the website may not function correctly without them.

Information We Do Not Collect

We do not collect:

• Payment card numbers or banking details through this website
• Sensitive biometric data
• Government identification numbers unless you choose to share them during the admission process
• Any information from children under 18 without guardian consent

How We Use the Information We Collect

We use the information collected through this website and our communication channels for the following purposes only:

To respond to your inquiry When you contact us with a question about treatment, admission, pricing, or any other topic, we use your contact details to respond to you directly. This is the primary reason most people share information with us.

To assess and process admission requests When a family is considering admitting a patient, the information shared during the initial consultation helps our admission coordinator assess whether AMAR Home is the right fit and which program is appropriate.

To improve our website Anonymized analytics data helps us understand which pages are useful, where visitors have questions, and how to make the website more helpful for families researching treatment options.

To send relevant information if you have requested it If you have asked us to follow up, send information, or contact you at a specific time, we use your contact details for that purpose only.

We do not use your information for:

• Unsolicited marketing or promotional messaging
• Selling or renting your contact details to any third party
• Any purpose unrelated to the reason you contacted us
• Automated profiling or algorithmic decision-making about your treatment suitability

Medical Confidentiality: A Separate and Stronger Protection

The information shared during clinical assessment, admission, and treatment is governed by medical confidentiality obligations that go beyond standard privacy law.

This includes:

• Whether a specific individual is or has been a patient at AMAR Home
• The nature of their addiction and treatment history
• Clinical records, therapy notes, medication records, and progress reports
• Any information shared by the patient or family during counseling sessions

We do not disclose clinical information to any third party without explicit written consent from the patient or their legal guardian. The only exceptions are:

• A formal legal order from a competent court of Bangladesh
• An immediate medical emergency where withholding information would endanger life
• Situations where the patient has given explicit written consent for a specific disclosure

This applies to family members, employers, neighbors, extended family, government agencies (without court order), and any other party.

If someone calls to ask whether a specific person is admitted at AMAR Home, we do not confirm or deny it without verifying the caller is the registered guardian or contact.

Who We Share Your Information With

We do not sell, rent, or trade your personal information.

We share information only in the following limited circumstances:

Third-party technology platforms By using our website, your browsing data is processed by Google Analytics and potentially Facebook Pixel as described in Section 4. These platforms have their own privacy policies and operate independently. We do not control how they store or use this data beyond what is disclosed in their own policies.

Partner hospitals and medical professionals If a patient requires specialist care beyond what AMAR Home provides on-site, we may share relevant clinical information with partner hospitals such as Ibn Sina Hospital or Popular Diagnostic Centre Uttara, with the guardian’s knowledge and consent.

Legal authorities We cooperate with legitimate legal process from competent courts in Bangladesh. We do not proactively share information with law enforcement without a formal court order.

No other third parties We do not share your information with advertising agencies, data brokers, insurance companies, employers, or any other commercial entity.

How We Store and Protect Your Information

Website data Technical data collected through our website is stored on the servers of the relevant third-party platforms (Google, Facebook, our hosting provider). We take reasonable steps to select reputable service providers with appropriate security standards.

Communication data Information shared through email, WhatsApp, and phone calls is stored on the devices and platforms used by our team. We limit access to this information to staff members who need it to respond to your inquiry.

Clinical records Patient clinical records are maintained in physical and secure digital formats at our center. Access is restricted to the clinical team directly responsible for that patient’s care.

Retention We retain contact and inquiry information for as long as it is relevant to the purpose for which it was collected. Clinical records of admitted patients are retained for the period required by applicable law and our DNC licensing obligations.

Security No data transmission over the internet or storage system is 100% secure. We take reasonable technical and organizational measures to protect your information, but we cannot guarantee absolute security.

Your Rights Regarding Your Personal Information

Under Bangladesh’s Cyber Security Act 2023 and relevant provisions of the Digital Security Act 2018, and in line with internationally recognized privacy principles, you have the following rights:

Right to know You can ask us what personal information we hold about you and how we use it.

Right to correct If any information we hold about you is inaccurate, you can ask us to correct it.

Right to withdraw consent If you provided information voluntarily for a specific purpose, such as requesting a follow-up call, you can ask us to stop using it for that purpose.

Right to request deletion You can ask us to delete personal contact information we hold about you, subject to our legal obligations. Clinical records of admitted patients cannot be deleted during the legally required retention period.

Right to complain If you believe we have handled your information incorrectly, you can contact us directly at pr.amarhome@gmail.com. If you are unsatisfied with our response, you may seek recourse through the Bangladesh Telecommunication Regulatory Commission (BTRC) or other relevant authorities.

To exercise any of these rights, contact us at:

Email: pr.amarhome@gmail.com Phone: +8801976-131313 Post: House 46, Road 2, Sector 9, Uttara, Dhaka-1230

We will respond within 14 working days.

Cookies: What We Use and How to Control Them

Cookies are small text files placed on your device when you visit a website. They help websites function correctly and help us understand how visitors use our site.

Types of cookies we use:

How to control cookies:

Most browsers allow you to refuse or delete cookies through their settings. The specific steps depend on the browser you use. Disabling analytics or marketing cookies will not affect your ability to read our content or contact us.

For Google Analytics opt-out: tools.google.com/dlpage/gaoptout

For Facebook ad preferences: facebook.com/ads/preferences

Links to Other Websites

Our website contains links to external websites including Google Maps, our partner hospitals, and social media platforms. Once you click a link and leave amarhome.com.bd, this Privacy Policy no longer applies.

We are not responsible for the privacy practices of external websites. We recommend reading the privacy policy of any external site you visit.

Children Under 18

AMAR Home’s residential programs only admit male patients aged 18 and above. Our website is not directed at children under 18.

We do not knowingly collect personal information from individuals under 18. If a parent or guardian believes their child’s information has been submitted to us in error, contact us at pr.amarhome@gmail.com and we will delete it promptly.

Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal obligations.

When we make a material change, we update the “Last Updated” date at the top of this page. We encourage you to check this page periodically.

Continued use of our website after a change is posted means you accept the updated policy.

Contact Us About This Privacy Policy

If you have any question, concern, or request related to this Privacy Policy or how we handle your personal information, contact us directly:

AMAR Home Drug Addiction Treatment Center House 46, Road 2, Sector 9, Uttara, Dhaka-1230, Bangladesh

Email: pr.amarhome@gmail.com Phone: +8801976-131313

We take privacy concerns seriously. Every request is handled by a real person, not an automated system.

Legal Framework

This Privacy Policy is written in compliance with:

• Bangladesh Cyber Security Act 2023, which replaced the Digital Security Act 2018
• Digital Security Act 2018, Section 26 (identity information and consent requirements)
• Bangladesh Telecommunication Regulation Act 2001, relevant provisions
• DNC licensing obligations applicable to addiction treatment centers
• Medical confidentiality principles consistent with our ISO 9001:2015 certified quality management system

This policy does not constitute legal advice. AMAR Home recommends that users with specific legal concerns about data rights consult a qualified legal professional in Bangladesh.